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  • ICF VA October Program “Shaping Your Coaching Offer”

ICF VA October Program “Shaping Your Coaching Offer”

  • 10/09/2015
  • 11:30 AM - 1:30 PM
  • The Westwood Club, 6200 West Club Lane, Richmond, VA 23226


  • Members & Affiliates, after 10/5/15 (3 days before start of event)
  • Members & Affiliates, until 10/5/15 (3 days before start of event)
  • Non-ICF Members, after 10/5/15 (3 days before event)
  • Non-ICF Members, until 10/5/15 (3 days before event)
  • Other ICF Chapter Members, after 10/5/15 (3 days before event)
  • Other ICF Chapter members, until 10/5/15 (3 days before event)

Registration is closed

Presenter: Karen Gulliford, ACC

What is your coaching story?  Do you have a “sweet spot”?   Coaches today must have a compelling offer for buyers of our professional coaching services.    The first step is getting clear on why we’re offering coaching, then comfortable selling ourselves and talents.  In this program, focused on building the coaching business, we will shape, expand, and perfect our personal branding statements as coaches.   

Being confident in that “sweet spot” that we offer is the key to getting and keeping clients and future business, whether you are an internal corporate coach or work independently as a sole practitioner.

In addition, coaches become our best advocates.   Who’s better at selling coaching services than us- coaches? This session offers an opportunity for coaches to learn more about fellow coach’s strengths and offerings, so that new business development relationships can be formed for reciprocal exchanges.

Learning Objectives:

  • Organize and create a tailored sales introduction, or personal “commercial”

  • Practice delivering the personal coaching story to coaching peers

  • Practice selling coaching services of a fellow coach

  • Gain confidence in selling your coaching service and the services of fellow coaches 

Coaching Competencies:

  • Personal Development of the Coach

  • Business Development and Marketing


About the presenter:

Karen Gulliford, ACC is co-partner of Cultivate Coaching and Consulting, LLC, an executive coaching consortium, designed to bring individual and group coaching to leaders in organizations.   Karen’s previous experience includes human resources management, consulting, talent management, training and career transition coaching.  

Karen’s diverse industry experience includes retail, publishing, law, healthcare, financial institutions, and non-profits.   Karen holds a M.Ed. in Adult Learning with a concentration in Human Resources Development from Virginia Commonwealth University.  

She is an Associate Certified Coach (ACC) and is the current Director of Business Development and Outreach for ICFVA.

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