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  • Richmond - Effectively Breaking the Rules in Service of Your Clients

Richmond - Effectively Breaking the Rules in Service of Your Clients

  • 03/09/2018
  • 11:30 AM - 1:30 PM
  • Westwood Club


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Effectively Breaking the Rules in Service of Your Clients

Terry Watkins, PCC

CCEs – 0.5 Core Competencies; 0.5 Resource Development

When:  March 9, 11:30am-1:30pm EST

Location:  Westwood Club, 6200 W Club Ln, Richmond, VA 23226


As a coach, there are rules to follow. Every coach who has completed an accredited coach training program is aware of the rules (provoke discovery, ask open-ending questions, client has the answers, don’t give solutions, don’t give advice, don’t talk about yourself, etc.). Coaches are taught how to deliver pure coaching to be in partnership with their clients. The ICF requires coaches to demonstrate pure coaching competencies to achieve coach certification.

Over the past 20 years the coaching profession has evolved. There are a variety of coach training programs and an increase of individuals holding coach certifications or identifying themselves as professional coaches. What does it truly mean for clients to partner with “professional coaches?” Clients quickly want answers, solutions, advice, and goal accomplishment. Coaches expect clients to bring their full selves to coaching sessions to explore deeply and move forward. Do the current rules for coaching allow for coaches to bring their full selves that leads clients to think differently and develop? How often are coaches breaking the pure coaching rules in service of their clients?

Participate in a lively discussion on balancing between the “Business of Coaching” versus the “Practice of Coaching.” The session will be based on the recent Choice magazine titled “Breaking the Rules!” Is it time to intentionally break the rules? Attendees will emerge with a greater awareness and clarity to bring their full selves as coaches in partnership with clients.

This course will address the following core competencies:

Meeting Ethical Guidelines and Professional Standards, Establishing the Coaching Agreement, Establishing Trust and Intimacy with the Client, Coaching Presence, Active listening, Powerful Questioning, Direct Communication, Creating Awareness

At the end of the presentation, participants will have an understanding of:

·       Honoring the Coaching Profession

·       Myths of Coaching

·       Benefits of the “Business of Coaching” and “Practice of Coaching”

·       Guidelines for Incorporating Other Disciplines

·       The Essence of an Effective Coach

Bio, Terry Watkins

Terry Watkins is a Coaching Solutions Partner and a Professional Coach for The Ken Blanchard Companies®. Over the past 20 years, Terry held management roles in supporting sales from the proposal stage to the delivery of leadership programs. She currently partners with over 130 coaches worldwide and international organizational sponsors in creating, delivering, and managing coaching solutions. As the coaching subject manner expert, she also partners with salespeople to explore potential clients’ leadership needs and to promote coaching.

Terry received an MBA from Grand Canyon University. She earned the PCC designation from ICF and graduated from The Coaches Training Institute. Terry also holds a Project Management Professional certification from the Project Management Institute.

She also served as ICFVA Program Director for 2 years and the Outreach/Business Development Director for 1 year. 

Learn more at

11:30am-12:00pm:          Networking

12:00pm:                            Lunch

12:20pm:                            Announcements

12:30 – 1:30pm:                Speaker presentation

1:30 – 2:00pm:                  Additional networking for those interested

International Coaching Federation

© 2023 ICF Virginia Charter Chapter

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