Richmond: Build a Brand that Attracts Your Ideal Client

Join us for April's Professional Development Opportunity

Richmond: Build a Brand that Attracts Your Ideal Client

Kathy Harman, MCC

1.5 RD CCEU

You may have been surprised to find out that marketing a coaching business doesn't seem to follow traditional marketing methods. Coaching is a relatively new profession that requires a different approach to marketing. It's frustrating when you can't get your new business off the ground, or when you hit a ceiling you simply can't get past. What you may need is a new look at your coaching business that enables you to build a brand that reflects your purpose for coaching, and that will attract the clients you most want to work with! This program will help you identify what is most important to your coaching business, who you really, really want to coach, and how to build a brand that reflects your unique offering to the world.

About the Presenter:

Kathy Harman, MCC, CCM, is a techie-turned-coach who trains people to coach teams and individuals to extraordinary success. As Co-Director of Training for Success Unlimited Network, she instills in her students the same spirit and passion for coaching that she enjoys, preparing them to thrive in their new profession. Kathy blended her coaching knowledge with her IT experience to develop the PRISM Team Coaching Approach, which she has trained globally. She is the author of PRISM Teams: Coaching Prolific, Radically Innovative Self-Managed Teams, and The ABCs of Living Well. Kathy has served as President of ICF Virginia and of ACTO. A Certified Coach Mentor, she mentors coaches working towards their ICF Credential.