Is Coaching an Art or Science? Yes!

  • 09/08/2017
  • 11:30 AM - 1:00 PM
  • Westwood Club,6200 West Club Lane,Richmond,VA,23226

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Is coaching a Science--a discipline that employs tools, structures, and replicable methodologies to produce objectively measured outcomes? Or is coaching an Art, a creative and emergent process that differs from one client to the next, one coach to another, thereby enabling unexpected positive results? In this session, we'll explore together the benefits to coaches, clients, and the profession of coaching when we approach coaching as a science, and the risks if we don't also embrace the truth that coaching is also an art. We'll use polarity mapping to create clarity about Coaching as Art and Science, as well as early warning that we are over-focused on one to the neglect of the other. Whether you are an experienced or new coach, or not yet a coach, you will leave with a recognition of how you tend to "lean" when it comes to coaching as Science or Art, and at least one action to take to strengthen your ability to embrace both. 


Learning Objectives:

  • Create clarity about the value of Science and of Art when it comes to coaching
  • Recognize where you are on the Art-Science continuum, and identify benefits of your natural preferences when it comes to your coaching impact
  • Identify potential risks when we over-focus on coaching as EITHER Science or Art, and neglect the other
Presenter Bio: Ann V. Deaton, PhD, PCC 

Ann is a leadership and team coach, and a group facilitator. Her two-decade career in health included serving as Clinical Psychology/Neuropsychology department head in three different health care organizations, followed by two years as coordinator of Program Development, Research, and Legislative Advocacy in a hospital setting.

Ann has been a leadership and team coach for fourteen years, served as an adjunct instructor in Coaching and Leadership at Virginia Commonwealth University School of Business for ten years, and has been a faculty member and supervising coach for The University of Texas Professional Coach Training program since 2005. In 2014, she published her first book Being Coached: Group and Team Coaching from the Inside. Ann’s primary focus is on working with government, corporate, and nonprofit leaders and teams in the midst of change. She frequently serves as a coach and facilitator in leadership development programs such as Federal Executive Institute’s Leadership for a Democratic Society and The Bounce Collective’s Leaders as Learners.






ICF Virginia Charter Chapter

Email: icfvacoach@gmail.com

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