ICF Virginia Member Blog
ICF Virginia professional coaches blog dynamics:
Review & Approval for Publication:
- Each blog must be approved by the board.
- If you’d like to submit a blog, you may submit it to admin@icfvirginia.org
- Your submission will be reviewed and accepted or denied based on compliance with ICF Brand guidelines, relevance to the coaching profession, readability, originality (not a copy of another blog).
- Not all blogs will be posted.
Blog Requirements
Content:
- Must be relevant to our membership commUNITY (coaches, those learning about coaching, those seeking a coach, businesses and non-profits who may benefit from coaching).
- If you have content, you’re not sure about, let us know, we may adjust our criteria.
- Each blog should have a call to action that tells the audience what to do. If written right, it also makes them feel inspired to do it.
Length: We accept both microblogs and blogs. Blog length must be between 250 words & 1000 words.
Original content: In order to maximize SEO, blogs submitted to ICFVA must be original content – not a copy of a blog that appeared elsewhere (e.g. your website). You may alter a blog from your website so that it is materially different, but on the same topic, and submit it. Material differences include Different Title, Different Meta description, up to 25% of your content is different.
Branding and attribution:
Each piece should adhere to blogging best practices and the following style guidelines:
- Each blog needs a catchy title
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- Each blog needs sub-sections for easy reading/scanning
- Follow ICF Brand guidelines (we need the look and design to be consistent with the rest of the site’s branding and consistent with ICF requirements.)
- Each blog must contain a 50-word or less bio of the author that will appear at the end of the piece.
- Any pictures, videos, illustrations used in your blog must be a) your own, b) purchased with proof and accurately cited, c) available from open-source usage sites (such as pixabay, pexels, unsplash, etc). Reviewers may request for you to replace any of these elements to be consistent with the style of the ICF VA and ICF Global Aesthetic. You may use items available in the ICF Digital Resource Center.
- Marketing a private service offering or product is not permitted.