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Examine Your Idea

  • 11/04/2022
  • 12:00 PM - 1:30 PM
  • Virtually via Zoom


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Examine Your Idea

November 4, 2022

Time: Noon - 1:30pm Eastern Time
Location: Virtual - Zoom Meeting Room
Speaker: Steve Gatter

CCEs: 1.5 in Resource Development

The upcoming workshop, Examine Your Idea, is focused on stage one, Ideate / Innovate, and the meeting's objective is to affirm what we know and what we still need to learn about it before investing too much time or money.

                                     Four Stages of Business Development

During the workshop, we will use a template to explore the five key ingredients to an idea. And though they may seem logical, if this is your first business idea, they fall into the category of "I don’t know what I don’t know."

Whenever we do something for the first time, we truly "don’t know what we don’t know." Examining these 5 ingredients at one time brings an idea into focus and reveals the next steps.

The 5 key ingredients are Money – Value – Sales – Credibility -- Motivation

The template is non-linear and the ingredients inter-relate. Answers may have to be revisited as the other answers become known.

There are four questions in this exercise that are unusually insightful to a product definition and rarely addressed soon enough:

1. What is capacity now?
2. When and how do clients feel the benefit?
3. How hard is the decision to buy?

4. Is the offer what clients need or want?


About Steve Gatter

Steve Gatter is a business coach to startups & freelancers, and the owner/operator of Underdog Business Strategies, coaching new business owners to define their business model, their ideal client, and a process to meet new prospects every week.

Author of two e-pamphlets available on Amazon:
The Best Linkedin Profile for Networking


Making More Pars: 13 uncommon thoughts to lower your golf score

Founder of Street Smart Sales Forum – a weekly think tank for 'preneurs of all types; A volunteer VMS mentor with Innovate Charlotte and the Gravity Center in Rock Hill, SC. Graduate of Wake Forest University and an advocate for small businesses everywhere.

ICF Virginia Charter Chapter

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